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I Have Pop is an ongoing investigation into the dynamics and mechanics of popular culture through a series of autonomous projects and assignments. The idea is to create a different perspective on various elements of pop culture. Although many projects have a layered approach, the message is left open to interpretation. Sometimes critical and sometimes a tribute, the meaning is deliberately left open to the observer.

The first phases of the project focus strongly on elements of what's known as street culture, such as sneakers, skateboarding and graffiti. With some new projects already in the pipeline, expect some interesting new ideas soon.